IRA ROSENSWEIG - CHIEF CREATIVE / DIRECTOR
Ira Rosensweig is an award-winning director known for his unique comic sensibility and deft touch with celebrity talent. The Discover Your Air Network, a 15-spot, retro-themed campaign that he directed for Nike and Foot Locker, was recently recognized by AdAge: Creativity as an Editor’s Pick. Rosensweig also recently directed Joel McHale and Jay Pharoah in a technically innovative Super Bowl LIII digital campaign for Pepsi, and Chrissy Teigen and LL Cool J in Lip Sync Battle: It Takes Two, which won five Promax Awards.
Vacation Quarterback, a commercial starring Peyton Manning that Rosensweig directed and edited for Universal Parks & Resorts, aired during Superbowl LII. He won Clios for Neighbors 3: Zombies Rising, a mashup of the Neighbors and Walking Dead franchises starring Seth Rogen and Zac Efron, and again for One Night Only, featuring Alec Baldwin playing George Washington as Donald Trump. Campaigns for Mike’s Harder Lemonade and Kia were honored by AdWeek as Ad Of The Day and AdAge: Creativity as Editor's Picks.
Rosensweig started his career at MTV Networks as a true multihyphenate, writing, producing, directing, and editing full campaigns himself. The Spike Action Study, which he produced, directed, and edited for Spike TV, won Promax and Broadcast Design Awards for best short film or music video. Rosensweig was also honored with the Promax Rocket Award, which recognizes the best new producer in promotions worldwide.
He has since made a name for himself directing stars such as Dwayne Johnson, Kevin Hart, Tiffany Haddish, Seth Rogen, Alec Baldwin, Jack Black, Chrissy Teigen, Zac Efron, Peyton Manning, Blake Shelton, and many more. Rosensweig has directed commercials for brands including Pepsi, Nike, Walmart, Toyota, AT&T, Geico, Absolut Vodka, Kia, Gillette, Honda, NBA, Ford, Taco Bell, and Nissan, and promos for networks including ABC, NBC, FOX, AMC, ESPN, TNT, Bravo, History Channel, TruTV, Paramount Network, and Nickelodeon.
Rosensweig is also very active in the film and TV space and recently directed three episodes of the second season of Go90's Mr. Student Body President, winner of multiple Streamy Awards. He produced, directed, and edited Mystery Now, starring John Lithgow, which serves as a prequel series to NBC's Trial & Error. Think Tank, a show Rosensweig co-created and directed, as well as executive produced with Chris Moore (Manchester By The Sea, Project Greenlight), became A&E’s first digital series. He has also been commissioned to write screenplays for the Farrelly Brothers and MGM, and has many film projects in development.
Ira Rosensweig is represented for film and television by ICM.
CHRIS HANADA - EXECUTIVE PRODUCER
Chris Hanada is an executive producer with a strong background in producing both short and long form content, from commercials and branded content, to series and features.
He has produced over 100 commercials and pieces of branded content with clients including GEICO, Unilever Dove, Nissan, Kia, adidas, Sprint, Verizon, AT&T, and Microsoft.
Hanada also produces original digital series including This Isn’t Working and The Off Season, currently airing on all ABC streaming platforms, Hulu, and iTunes. In 2018, he produced Golden Revenge, a feature comedy for Warner Bros. Blue Ribbon Content along with executive producer Conan O’Brien, which starred David Cross, Ice-T, Jon Lovitz, and Trace Adkins.
Other producing credits include Little Big Awesome for Amazon, Heroes Reborn: Dark Matters, which won a WGA award, Frontrunners, an award-winning OSCAR nominee show, and Marvel Agents of SHIELD: Academy which was nominated for a Producer’s Guild Award in 2017.
Chris is a proud member of The Producer’s Guild Of America as well as a graduate of Loyola Marymount University with a BA in Film Production.