IRA ROSENSWEIG - CHIEF CREATIVE OFFICER / DIRECTOR
Ira Rosensweig is a perennial Clio and Promax Award-winning commercial director who has helmed multiple Super Bowl campaigns. He is known for his unique comedic sensibility and deft touch with celebrity talent, having worked with stars such as Dwayne Johnson, Kevin Hart, Jason Momoa, Tiffany Haddish, Patrick Mahomes, Seth Rogen, Alec Baldwin, Jack Black, Peyton Manning, Mindy Kaling and Zac Efron, among many more. Ira has directed work for brands such as Nike, Pepsi, AT&T, Geico, and Toyota, and most networks including ABC, NBC, FOX, Paramount Global, AMC, and ESPN.
In addition to his innovative advertising work, Ira produced, directed, and edited Mystery Now, starring John Lithgow, which serves as a prequel series to NBC's Trial & Error. He is also one of few experts in the interactive video space, having helmed the first two years of Eko’s KidHQ & The Walmart Toy Lab, a choose-your-own-adventure, virtual toy store, where kids can play with the hottest new toys and then instantly buy them from Walmart’s website.
Ira is also a co-inventor of Crew in a Box, the world’s first professional-quality, plug-and-play, remote production solution, which he quickly developed at the start of the Coronavirus pandemic. Crew in a Box was awarded the 2020 IABM BaM Create Award, as the best technological innovation in broadcast acquisition.
SHARE?, Ira’s feature film directorial debut, was released theatrically by XYZ Films in November 2023. The film is a sci-fi thriller starring 3x Emmy winner Bradley Whitford, Alice Braga, Danielle Campbell, and Melvin Gregg in a breakout performance as a man who struggles to survive after awakening alone, trapped in a society connected only by a primitive computer network, where the ability to entertain is the only currency. SHARE? is the first feature film ever to be shot entirely from one fixed camera angle and employs immersive cinematic techniques to create a unique and disquieting experience where the viewer becomes another character in the movie. It is currently available on Tubi and all video-on-demand platforms.
MEL LONCICH - EXECUTIVE PRODUCER
Mel Loncich is a producer putting down roots in Los Angeles, CA after spending over a decade living and working around the world. Her diverse background in production and unwavering passion for creating compelling and impactful content has fueled commercials for clients such as Kia, Neutrogena, Hyundai, Google, Buick, and Microsoft and promos for networks including Netflix, ESPN, and Discovery.
After getting her start as a wardrobe stylist, Mel brings an exceptional eye for style and detail in every frame. She is known for her holistic approach, working closely with directors, crews and clients alike to create meaningful and impactful films.
In addition to producing commercials, Mel is an Independent Film Producer. Her first feature PRESENCE was acquired by XYZ Films and released in Nov 2022. Mel’s documentary shorts INHERIT THE EARTH and INFINITE BLUE won many awards at acclaimed festivals and were named Vimeo Staff Picks and Short of the Week.
Her short film CRUSH was released in early January 2023, premiering on Short of the Week and screening at the Raindance Festival, and is now currently in development as a feature. Her next feature EXITS is slated to shoot in early 2025.
Mel believes that the key to success is simple; work hard and be a kind person. The rest will follow.